For all writers and non-writers, now is the time to start unearthing those creative writing skills.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques for attracting specific prospects to sites and converting them into buyers.
This is the reason why article writing, postings, and posts are also becoming popular.
There are already many tools that people can use to facilitate the process of distributing their articles.
Although this is invaluable in getting content more exposed, which is only half the story.
Let’s first take a look at the common mistakes some people make before submitting their content to article directories:
1. Forgetting the main reason for promoting articles.
In writing articles, there are three key benefits that you are promoting them for; branding, lead generation and promotion, which are part of your optimization efforts.
But there is only one reason why you write an article and that is to inform your audience.
If the article does not focus on this main and most important purpose, you will not achieve the three benefits of promotion because nobody will be interested in reading them.
You need to figure out how to get people to read what’s in your article first, then get them to click your resource box. You can achieve this by producing better content.
2. Not maximizing the promotional opportunities of article marketing.
You may already know that your articles can help you generate additional links to your site. But did you know that you can get more visitors and better search engine results from those same articles?
Mention keywords in strategic places. Just make sure you don’t overdo it. Some even use anchor texts, which is also an effective method. But it is important to know that most directories do not support this.
Remember it’s not just about the links to your site. Part of doing well in marketing your article is being chosen by publishers with large audiences and gaining the ability to leverage other brands because of the quality of your work.
Better results in search engines are also great benefits.
But these things don’t put a lot of money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can increase your profits. Don’t just increase the number of visitors to your site.
Start with a plan and make sure your item does the job you intended it to do.
3. Post content that doesn’t help your readers.
Perhaps in the process of writing articles, you are thinking that all you want is links to your site. And any visitor you can generate is fine.
Guess what? Not all article banks and directories will accept your content automatically. Often they have some guidelines and specifications on the items they accept.
You can double the number of sites you can submit articles to by writing articles that directories want to share with other people. All it takes is an editor with a hundred thousand readers to grow your potential audience overnight.
Write the articles publishers want in their posts if you want your article marketing to work in the most effective way for you.
This also means that you have to obey standard guidelines, check spelling, research a good topic, and even hire a writer to produce good content on your behalf.
In the end, everything is really a matter of choice on your part. You can start to get a bit of exposure by increasing links, but on a very basic level. Or enjoy massive exposure with a little extra time creating quality content.
It will be your choice. You may not be aware of the fact that an article submitted to directories is not intended to have the same level of exposure as highly targeted content aimed at a small group of people.
Learn the difference between these two and it will surely help you know what kind of articles to write and submit.
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