![\"The](\"https:\/\/india7.org\/articles\/wp-content\/uploads\/sites\/62\/2021\/07\/The-Importance-Of-a-Good-Web-Design.jpg\" "\\"The")
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Your website is the center<\/a> of your online business; it is the virtual representation<\/a> of your company, whether your company<\/a> physically exists or not.<\/p>\n When you do business online<\/a>, people cannot physically see you as they would if they were dealing<\/a> with an offline business<\/a>.<\/p>\n Therefore, people judge<\/a> you on your appearance. This is where good design<\/a> comes in.<\/p>\n Imagine if you are running a business offline<\/a>. Would you allow your salespeople<\/a> to dress in casual or threadbare clothing<\/a> when dealing with your customers<\/a>?<\/p>\n By having your staff dress professionally<\/a>, you are telling your clients<\/a> that you care about quality<\/a>. This works simply because first impressions<\/a> matter.<\/p>\n Similarly, the same case occurs with your website<\/a>. If your website is poorly put together and seems like a 5 minute<\/a> “quick fix”, you are literally yelling at your visitors<\/a> that you are not a professional<\/a> and you don’t care about quality.<\/p>\n On the contrary, if you have a totally professional looking website design<\/a>, you are giving your visitors the perception<\/a> that you have paid meticulous attention<\/a> to every detail and that you care about professionalism<\/a>.<\/p>\n You are organized<\/a>, focused and you really mean business.<\/p>\n On the other hand, you should also have everything related to your company well designed<\/a>. From business cards to letterheads<\/a> to promotional brochures<\/a>, everything matters.<\/p>\n This is because as you grow your business<\/a>, these elements become the face of your business<\/a>. Again, think of the “poorly dressed salesman<\/a>” analogy and you’ll get my point.<\/p>\n There is no point in creating a website<\/a> unless visitors enter A major source of traffic<\/a> for most sites on the Internet<\/a> are search engines like Google<\/a>, Yahoo!, MSN, Altavista<\/a>, etc.<\/p>\n Therefore, by designing<\/a> a search engine friendly site<\/a>, you will be able to easily rank in search engines<\/a> and get more visitors<\/a>.<\/p>\n The major search engines use programs<\/a> called crawlers or robots<\/a> to index websites and list them on their search results pages<\/a>.<\/p>\n They follow links<\/a> to a page, read the content of the page, and record<\/a> it in their own database<\/a>, opening the list as people search for it.<\/p>\n If you want your site to be indexed<\/a> easily, you should avoid using frames<\/a> on your website. Frames will only confuse search engine bots and they might even leave your site because of it.<\/p>\n Additionally, frames make it difficult for users to bookmark<\/a> a specific page on your site without using long and complicated<\/a> scripts.<\/p>\n Do not present important information<\/a> on Flash movies or pictures<\/a>. Search engine bots can only read text in your source code<\/a>, so if you present important<\/a> words in Flash movies and images rather than in textual<\/a> form, your search engine ranking will be dramatically<\/a> affected.<\/p>\n Use meta tags<\/a> accordingly on each and every page of your site<\/a> so that search engine bots know at a glance what that particular page is about and whether or not they should index it<\/a>.<\/p>\n By using meta tags, you are making it easier for the search engine bot<\/a> to crawl and index your site more often.<\/p>\n Stop using bad HTML tags<\/a> like <font> to design your page. Use CSS<\/a> (Cascading Style Sheets) instead because they are more effective and efficient<\/a>. By using CSS, you can remove redundant HTML<\/a> tags and make your pages much lighter and faster to load.<\/p>\n Flash-based<\/a> sites have been insane for the past few years, and as Macromedia<\/a> compiles more and more great features into Flash, we can only predict that there will be more and more Flash sites<\/a> on the Internet.<\/p>\n However, it has been disputed<\/a> that Flash-based sites are bloated and unnecessary<\/a>. Where exactly do we draw the line? Here is a simple breakdown.<\/p>\n The good:<\/em><\/p>\n Interactivity<\/strong><\/p>\n Flash Action script<\/a> opens up a vast field of possibilities<\/a>. Developers and designers have used Flash to create interactive<\/a> features ranging from highly animated<\/a> comment forms to engaging Flash-based games.<\/p>\n This new level of interactivity<\/a> will always keep visitors<\/a> coming back for more.<\/p>\n A standardized site<\/strong><\/p>\n With Flash, you don’t have to worry about cross-browser compatibility<\/a>. No more hassle about how a certain CSS code<\/a> is displayed differently in Internet Explorer<\/a>, Firefox, and Opera<\/a>.<\/p>\n When you put your site elements<\/a> in Flash, they will always appear as is as long as the user has Flash Player<\/a> installed.<\/p>\n Better expression through animation.<\/strong><\/p>\n In Flash<\/a>, one can make use of its animation features<\/a> to convey a message in a much more efficient<\/a> and effective way.<\/p>\n Flash is a lightweight option for animation because it is vector-based<\/a> (and therefore smaller file sizes) as opposed to actual “movie files<\/a>” which are frame-based and therefore sized much older.<\/p>\n The bad and the ugly:<\/em><\/p>\n The Flash Player<\/strong><\/p>\n People have to download<\/a> the Flash player in advance before they can watch Flash movies,<\/a> so by using Flash the visitor rank will drop<\/a> considerably because not everyone will be willing to download the Flash player just to view<\/a> your site.<\/p>\n You will also have to try harder<\/a> to redirect the user to the Flash download page<\/a> if they don’t have the player<\/a> installed.<\/p>\n Site optimization<\/strong><\/p>\n If your content were presented<\/a> in Flash, most search engines would not be able to index your content<\/a>. Therefore, you will not be able to rank well<\/a> in search engines and there will be less traffic<\/a> going to your site.<\/p>\n Loading time<\/strong><\/p>\n Users have to wait longer<\/a> than usual to load Flash content compared to normal text<\/a> and images, and some visitors may lose their patience<\/a> and click the back button. The longer it takes to load your Flash, the greater the risk of losing visitors<\/a>.<\/p>\n The best way<\/a> to do this is to use Flash only when the interactivity<\/a> and movement that comes with it is absolutely necessary<\/a>.<\/p>\n Otherwise, use a mixture<\/a> of Flash and HTML or use pure text if your site is simply for presenting<\/a> simple graphical<\/a> and textual information.<\/p>\n Many online business owners<\/a> start out with no money<\/a>. They have to do everything themselves: preparing a product,<\/a> developing a marketing strategy<\/a>, actually building a website to meet the marketing needs<\/a> of their product.<\/p>\n As their business expands<\/a> over time, they will find that your simple “home” site might not be enough to cover everything<\/a>, and they will have to take a day or two to simply spend on website expansion<\/a>.<\/p>\n Sounds familiar<\/a>? Chances are, you’re someone who started it all with no money<\/a> too, so you’re pretty skeptical when it comes to giving away your money in exchange<\/a> for something you could have made yourself<\/a>.<\/p>\n However, hiring a designer<\/a> involves much more than just finishing a job<\/a> you don’t want to do.<\/p>\n When you hire a web designer<\/a> to do your work for you, you are doing more than just handing<\/a> over the “dirty work” to someone else.<\/p>\n In fact, by paying a little money<\/a>, you can let the designer<\/a> worry about the little annoyances<\/a> that always evade the main image and only appear when you are in the middle of work<\/a>. That way, you’ll be more focused<\/a> and have more time to spend on your actual business strategy<\/a>.<\/p>\n On the other hand, designers hire professionals<\/a> to be good at what they do. By outsourcing<\/a> your web design jobs to them, you won’t have to worry when problems arise because you can always have them fix it<\/a> for you.<\/p>\n Again, they will be able to identify<\/a> the problem and fix it faster<\/a> than you probably can.<\/p>\n Plus, the work you pay<\/a> for will turn out to be more professional than you can achieve<\/a> because designers have been doing it longer than you. After all, they do it for a living, so they have to be good<\/a>!<\/p>\n So, remember not only to work on your business<\/a>, but also to grow your business<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" Your website is the center of your online business; it is the virtual representation of your company, whether your company physically exists or not. When you...<\/p>\n","protected":false},"author":1,"featured_media":89,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57],"tags":[107,103,105,109,106,108,102],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-advertising","tag-ideal-web-design","tag-responsive-web-design","tag-web-design-company","tag-web-development-company","tag-webdesigner","tag-website-design","tag-website-development"],"_links":{"self":[{"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/posts\/88","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/comments?post=88"}],"version-history":[{"count":0,"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/posts\/88\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/media\/89"}],"wp:attachment":[{"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/media?parent=88"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/categories?post=88"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/india7.org\/articles\/wp-json\/wp\/v2\/tags?post=88"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Search Engine Friendly Pages<\/h2>\n
Pros and Cons of Flash-based Sites<\/h2>\n
Why Hire A Designer?<\/h2>\n