Many successful websites rely on returning visitors to account for a significant portion of their traffic.
Returning visitors are easier to convert to paying customers because the more often they return to a site, the more trust they have in that site.
The credibility problem just fades away. So, keep your visitors coming back to your site with the following methods:
1) Start a forum, chat room or message box
When you start a forum, chat room or dialog box, you are giving your visitors a place to express their opinions and interact with their peers; all of them are visitors to your site.
As conversations unfold, a sense of community will also follow and your visitors will return to your site almost religiously every day.
2) Start a blog
Keep an online journal, or more commonly known as a blog, on your site and keep it up to date with the latest news about you.
Humans are curious creatures and will keep their eyes glued to the monitor if you frequently post fresh news. You will also increase your credibility as you show them that there is also a real person behind the website.
3) Conduct polls or surveys
Surveys and polls are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to express their opinions and engage with your website. Make sure to post polls or surveys that are highly relevant to your website’s target market to keep them interested in hearing the results.
4) Keep puzzles, quizzes and games
Imagine how many office workers put off work every day, and you can measure how many people will continue to visit your site if it provides a very interesting or addictive form of entertainment.
You can also run contests to award the winner with the highest score so that people keep trying to win the prize continuously.
5) Update frequently with new content
Update your site frequently with new content so that every time your visitors return, they have something to read on your site.
This is the best known and most effective method of attracting returning visitors, but it is also the least carried out due to the laziness of webmasters.
No one will want to browse a site that looks the same for ten years, so keep your site up to date with new bites!
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[…] Many successful websites rely on returning visitors to account for a significant portion of their traffic. […]